Our ethics

We respect the brands we buy from. We never undercut them.

Brands spend years building their products and their reputations. Our job is to protect both, and to be a buyer that brands never have to chase.

Five principles

What we hold ourselves to

Open any principle to see how it works in practice.

If you set a recommended or minimum advertised price, we price in line with it. We do not compete on price at the expense of your brand.

In practice

If you have no published policy, we ask before we list, rather than guess.

Your trade terms and marketplace guidelines are the starting point for every account. If you tell us a channel or listing is not permitted, we stop.

In practice

We read your terms and guidelines before the first order and keep to them. If you restrict a channel, region or listing, we stop and confirm back to you.

We buy direct from brands and authorised distributors, and we keep every invoice. No grey imports and no unauthorised sources.

In practice

Every unit traces back to you or to a distributor you have authorised, so you can verify any listing we run.

We describe products exactly as you do, and we never alter or misrepresent them.

In practice

Pack sizes, descriptions and claims match your own. We make no claims about your products that you have not made yourself.

If you raise a concern, we respond promptly and fix it.

In practice

Tell us what is wrong and we will fix it. We are glad to agree a named contact on your side so that problems reach us quickly.

Supply branded products to UK trade customers?

We would like to hear from you. Email us your trade terms and catalogue, and we will work to them.